Client reporting that tells the story buried in your data.

Deepwell is client reporting software for MSPs. With data spread across tools, each in its own format, jargon, and structure, it's hard to pull out the real story of what you're doing for your clients. Deepwell pulls it together for every client and finds the thread that actually matters, ready to go out under your brand.

Want to see what's possible? Let us rebuild one report for you.

A typical dashboard
A typical MSP dashboard: a wall of gauges and tables built for the technician
The Deepwell report
A delivered Deepwell Security & Backup Review: a branded header, a plain-language summary of the month's endpoint threats and backups, a chart of threats by classification, and tiles for threats detected, devices secured, and backup success
Data in context

Legacy reporting platforms are built to show the things that are important to an MSP: number of tickets, counts of devices, and service calls, in a form that makes more sense to technicians. Instead of a wall of gauges, Deepwell delivers reports to your clients that highlight what truly matters to them.

What MSP reporting software should do

How it works

01

Connect

Link each platform once. Credentials are encrypted, and Deepwell tests credentials for built-in connections as you save.

02

Build

Compose visualizations and narrative on a canvas, bound to one client's data. Build the report once and reuse it across your clients.

03

Schedule

Run on a per-report schedule or on demand. Each run is saved as a report snapshot, so you always have the record of what a client was sent.

04

Deliver

Clients read reports in a portal that carries your colors, on your own domain if you want it.

Why Deepwell

Legacy reporting tools vs. Deepwell.

Legacy reporting tools Complex setup High barrier to entry
Deepwell Guided setup Connect your tools without the slog
Legacy reporting tools Raw data dumps Gauges built for your technicians, not your clients
Deepwell The story pulled out of your data Drafted for you, and held for your approval whenever you want the last word
Legacy reporting tools A back-end login Filters and controls your client has to operate
Deepwell Built for the client Reports built with them in mind, available in their own portal
Legacy reporting tools Integration lock-in Limited to what one vendor supports
Deepwell Every tool in your stack Built-in integrations for major providers and custom support for the rest
Cross-platform reporting

One report. Every system you run.

Deepwell pulls from all your systems for the same client over the same period, without requiring hand-reconciled reports.

Custom

Any REST API

Connect any tool with supported APIs and authentication.

Not seeing your stack? The list above isn't the limit. We support custom connections to nearly any REST API.

Organization mapping

One view of your client.

Acme Corporation in the PSA can be ACME-CORP-PROD in the security console and Acme Corp (MI) in backup. Deepwell makes joining those up easy so you can focus on what's really important.

  • Map once. Every run after that pulls the right client from every connected system.
  • When your client list changes, a sync shows you the plan before anything moves.
The product

What it looks like.

A delivered client report
A delivered client report. Tickets, backup, and security pulled from separate systems onto one page, written for the client rather than the technician, and ready to send under your brand. Quarterly business reviews, monthly backup reports, weekly security summaries: one connected dataset, many report types.
The visualization builder
The Deepwell visualization builder: a plain-language description of a weekly tickets opened versus resolved chart beside a live preview of the multi-line chart it produced
The visualization builder. Describe the chart. Deepwell builds it from your connected data, and you refine it against a preview of your own real data until it's right, then publish.
The report builder
The Deepwell report builder: a library of saved visualization blocks beside a Quarterly Business Review page holding a written summary, KPI tiles, and ticket charts
The report builder. Saved visualizations drag onto pages, and one report can run for many clients, each filled with that client's own data.
Organization mapping
Organization mapping for SentinelOne: suggested matches between PSA client records and SentinelOne organizations, each with a confidence score and an Approve button
Organization mapping. Each client's record in every tool you connect matched against their record in your PSA, scored by confidence, confirmed by you, done once.
The report portal
The white-label report portal: a client's list of delivered reports beside a branded Monthly Service Report with a written summary, KPI tiles, and charts
The report portal. Your colors, your domain, and SSO support: a white-label portal where clients see the reports delivered to them and nothing else.
Delivery you can trust

Nothing reaches your client by surprise.

Plenty of tools will send a broken report: missing charts, a blank page, or nothing at all. Deepwell is built so that if something goes wrong you won't have to hear about it first from your client.

We catch the breaks and alert you

Whether delivery is automatic or manual, Deepwell checks each run for breaks it can detect and holds the report before it goes out. It's waiting in your review queue with an alert raised so you can deal with it first.

Review before delivery, when you want it

Optionally have your team review reports before they go out: confirm the numbers, add annotations, and check anything AI-summarized before your client sees it.

On AI

The AI drafts wording. It never invents a figure.

Deepwell uses AI in two places: to speed up setup and configuration, and to draft narrative summaries in your tone from the data already in your report.

The rules it works under:

  • Every figure comes from your connected systems. Nothing is generated, estimated, or inferred.
  • Optionally, hold AI summaries for human review before they're sent. Set a report to manual delivery and nothing goes to the client until your team releases it.
If a client asks where a number came from

Every figure came from a request Deepwell made to one of your connected systems. The report snapshot is a fixed record of that run, so the answer you give in six months is the same one you'd give today.

Get started

See it on your own report.

Share a report you already use and we'll rebuild it in Deepwell for free. No cost, no commitment except a side-by-side walkthrough with the original. Or book a quick call to talk through where Deepwell might fit.

Get updates as we build.

We'll let you know as we build out new functionality and integrations.